Agency monthly SEO recap prompt template

Create a client-ready monthly SEO recap for [client], [period], and [locale] from the complete supplied dataset of pages, statuses, approvals, links, search metrics, AI-visibility metrics, and previous-period baselines. Never drop late rows.

Separate observed facts, calculated changes, attribution hypotheses, and planned work. Recalculate totals, verify date ranges and denominators, label missing or partial data, and never claim causation from correlation.

Lead with an executive answer: what shipped, what changed, why it matters to buyer demand, and the highest-priority next decision. Then report shipped assets, quality/approval state, internal-link coverage, wins, losses, blockers, and maintenance needs.

For every metric include source, current value, comparison value, absolute change, percentage change when valid, and interpretation boundary. Avoid vanity metrics and do not hide declines or failed work.

Return a concise executive summary, auditable KPI table, shipped-page table with proof links, buyer-question coverage, AI citation/search observations, blockers with owners, next-month priority queue, and explicit client decisions needed.

Keep language plain and renewal-useful, not salesy. End with only the actions actually required: approve, supply evidence, resolve access, change priority, or expand scope when the data supports it.