Competitor alternative page prompt template

Create an evidence-led alternative-page brief for [product] versus [competitor], aimed at [buyer segment] in [locale]. Use current official product and pricing sources supplied below; record access dates and never infer missing features.

Separate verified fact, vendor claim, user-supplied proof, and editorial inference. Build a claim ledger for pricing, limits, integrations, workflow coverage, service model, security, and support. Mark unknowns instead of filling them.

Define the exact switching intent, jobs-to-be-done, ideal fit for each option, meaningful tradeoffs, migration friction, and conditions where the competitor is the better choice. No attack copy, fake parity, or winner-by-default language.

Design a comparison table whose rows use one consistent definition and date. Every cell needs a source or an explicit unknown marker. Avoid broad checkmarks that hide plan, region, or usage limits.

Return natural title/meta/slug options, a direct answer opening, evidence-backed outline, comparison table, objections, migration checklist, internal links, CTA, FAQ, structured-data recommendation, and quarterly or event-based refresh trigger.

Score factual support, fairness, buyer usefulness, commercial intent fit, differentiation, and freshness from 0-100. Block publication below 85 or when a material comparison claim lacks a source.